1996
The chat bomb: Stajl's first marketing
If the chat was empty, there was a button that posted a tempting line in other web chats around Sweden: absolutely do not click here. People clicked.
If the chat was a bit dead, there was a button that posted a marketing message on other web chats around Sweden … When people clicked, a few people showed up live in the chat.
- Rickard 2024: the growth was in the logic itself. A social medium gets stronger the more of your friends are there, ”a bit like everyone needing the same telephone standard”.
Sources: Din bästa kollega #12: AI på jobbet med Rickard Eriksson