7 Aug 2000
Aftonbladet: ”Gulligt och gosigt på internet” (cute and cuddly on the internet)
In Aftonbladet (AB), Sweden's biggest tabloid: from 35,000 to 156,000 members from March to June (+450 %). Rickard: the site is huggable and safe, and the world abroad awaits.
The site is huggable, and has a safe and soft feel … If you're the biggest dork, you don't suddenly become a rock star on Lunarstorm. We're going to keep our soul.
- The members are mostly 12 to 24; girls are in the majority.
- Plans: Norway, Finland and Denmark in the autumn.
- AB, 14 August 2000: se.lunarstorm.com among ”immature link tips” in a fjårtiz article. AB, 21 August 2000: ”Bli ett chattproffs” (Become a chat pro).
- ”This is a utopia, a make-believe world you can escape to when you come home from school. But nothing on the site is made up. You are yourself.”
- AB, 21 August 2000: over 120,000 messages a day in the middle of the low season; LunarStorm under the heading ”Kramigt” (Huggable).