4 Jan 2001

LunarTröjan: 450 shirts in twelve hours

At 8 pm LunarTröjan (the Lunar shirt) goes on sale. Twelve hours later 450 shirts have been sold for SEK 100,000. After five days, over a thousand.

Rick wrote in your guestbookdraft

The shirts ran out. The demand never did.

Jesper ”Rude” Friberg handled design and logistics; every employee was allowed to order two shirts for themselves.
Support got more questions about the Lunar name of the model on the front-page banner than about sizes and postage.
In 2005 the staff voted for new shirt slogans such as ”Bit dig i läppen” (Bite your lip) and ”Civilstatus: Öppen för förslag” (Marital status: open to offers). Timbuktu and Virtanen wore them at Hultsfred.

With: Jesper ”Rude” Friberg