LunarMobil and the VRÅL prepaid card

Its own mobile operator on Europolitan’s network: a SEK 295 starter pack with SMS services linked to the site. It went so-so.

• CEO of LunarMobil: Martin Åkesson.
• VRÅL voices in the archive: bjarne, bullen, ejvind, izabella, jonas, kattis, liselotte, rita, tord.
• The Swedish internet magazine Internetworld, 2002: a prepaid card in partnership with Europolitan.
• Background: Europolitan’s press release of 13 February 2001, and LunarMobil AB, formed on 18 April 2001 with Martin Åkesson from Europolitan as CEO (internally “Project Phoenix”).
• The launch party in Kungsträdgården was cancelled. Autumn 2001: the “Höststorm” (Autumn Storm) campaign and 14,000 free SIM cards in “SIM-UT”.
• The Christmas campaign “Uppesittarmånad med Jürgen” (Stay-up-late month with Jürgen), a character who wrote in guestbooks and “hacked” the ticker.

With: Martin Åkesson, Mikael Josander

Sources: Mobil: Lunarstorm lanserar kontantkort · HN: Rickard Eriksson lämnar Lunarstorm

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