Oct 2001

Three times bigger than everyone else

October 2001: 619,173 unique visitors and 1 hr 39 min per person. Skunk has 80,798, Humla 34,235.

Rick wrote in your guestbook

We were three times bigger than our nearest competitors … Our biggest competitor was really everything else you could do. Time.

As early as 2001, advertisers could target: “18-year-old girls from Skåne with this interest, frequency 3”.
Rickard’s MMXI report: 681,000 uniques in October and 609,000 in September. The figure 619,173 comes from a different measurement.
LunarStorm reached 28.3% of all Swedes aged 12 to 24, including those without internet access (October 2001).

Sources: Internetstiftelsen 2014