29 Nov 2001
Who is Jürgen?
Thousands of LunarStorm members get guestbook entries from someone called Jürgen. You can’t reply, can’t block him and can’t find him. Support is drowning in questions.
You know nothing. Top secret.
- Jürgen was the VRÅL prepaid card’s Christmas campaign “Uppesittarmånad med Jürgen” (Stay-up-late month with Jürgen): a disco guy who had to stay awake all December so as not to miss Rick’s call handing out 1,000 text messages.
- Rick’s idea was that Jürgen would get more tired every day, with matchsticks propping up his eyelids on Christmas Eve.
- The finale was at 3 pm on Christmas Eve, right in the middle of Kalle Anka (the Donald Duck special every Swede watches). “And finally there’s a reason to diss Kalle Anka on Christmas Eve,” wrote Rick.
- The LunarStorm members recorded 186 voice messages to Jürgen.
- On 1 December Jürgen “hacked” the ticker. After a week the weekly newsletter noted that he had become “much talked about”.