March 2003
80% of all 12 to 24-year-olds have a Krypin
1,092,000 members aged between 12 and 24. 26 employees, 20 in Varberg and 6 in Stockholm. The grown-up world doesn’t understand a thing.
In 2003, when 80 per cent of Sweden’s young people had their own krypin on Lunarstorm, the grown-up world didn’t see the point. It took them ten years and Facebook.
- The concept sold to Denmark; CEO Vilhelm Schottenius, founder/editor-in-chief Rickard.
- 350,000 users a day, 1 million a week, 2.5 million a month.
- Rickard in February 2003: 26 full-time staff and almost SEK 2 million a month in running costs.
- In September 2003 the membership figure 1,114,000 was proposed internally.
Sources: SvD 30 August 2010