10 Sept 2003
Debut, the print magazine that got one issue
With the Bonnier publisher Bonzoo, LunarStorm launches the magazine Debut: 76 pages, SEK 29, 100,000 copies. It sells poorly and is put on ice in November.
We were the world's first social medium on the web. So we started a print magazine. Logical.
- The site then had 2.6 million unique visits a month.
- The naming poll on the front page brought 12,000 suggestions in 1.5 days. The plan was two test issues.
- Around 1,000 copies had been sold in shops by early October; on 6 November Debut was put on ice.
- Rickard thought the magazine was “far too young” with too little member-created content.
With: Jimmy Johansson, Johan Forsberg
Sources: Internetmuseum: Lunarstorm startar papperstidning, men det blir bara en debut