LunarStorm 5: new look and Pejl

LunarStorm 5 and the instant messaging service Pejl launch after a day's delay. On the first day 1,172,179 Pejl messages are sent.

• Pejl Light gave everyone 5 Pejl friends, PRO 20. Pejl+ (3 months for SEK 20) arrived at the end of November.
• The campaign “When you were out” was built on Post-it notes. Around 300 member ambassadors spread them in schools and youth clubs.
• Reactions to the look were stronger than expected (“fjortis”, i.e. made for young teens); a toned-down top frame arrived on 21 Nov.
• The Pejl test started in Östersund with around 7,000 test pilots.
• The “last screenshot” of 4.6 and the first of 5.0.0 are in the version series 0.0.0 to 5.0.3.
• January 2004: 831,977,396 page views in one month.

With: Michael Carlquist, Andreas ”lumbus” Ödman, Jonny ”TheQ” Johansson, Jesper ”Rude” Friberg, Fredrik ”Akhkharu” Werneholm, Henrik Löwenadler

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