The Guldägg plaque

At the Guldägg advertising awards at China/Berns, LunarStorm receives the Guldäggsplaketten, the jury's special prize: a reach bigger than the commercial TV channels TV3, Kanal 5, MTV and ZTV combined.

• The jury: 80% of all upper secondary students interact daily, for 37 minutes on average.
• The plaque was pawned in 2016 and auctioned off at Pantbanken for SEK 875 (the Swedish advertising and media magazine Resumé, 2022).
• The 2006 start page mentions the Guldäggsplaketten.
• LunarStorm itself presented the Guldägg in the Internet category.
• Rickard wrote the members' text on the advertising policy: no pop-up ads, no adverts for diet pills, alcohol or tobacco.
• At the gala, Minister for Industry Leif Pagrotsky told Johan Forsberg that he had had his own krypin.

With: Johan Forsberg, Staffan Ekberg, Jimmy Johansson

Sources: Resumé: Jakten på … guldäggsplakett · lunarstorm.se 2006-09-07

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