29 April 2004
“Gratiswebben ett minne blott” (the free web a thing of the past): SEK 38 million and a profit
Svenska Dagbladet (SvD), a national daily newspaper, holds up LunarStorm as proof that people will pay online. 2003: SEK 38 million in turnover (+55%), profit SEK 6.5 million, SEK 16 million from members.
The success comes from building up the site over a long time and creating loyalty among the members.
- The engineering weekly Ny Teknik, 2004-06-03: “Ungdomssajten gav 6,5 miljoner i vinst” (the youth site made 6.5 million in profit).
- Membership fees accounted for almost half of revenue.
- Dagens Industri (DI), Sweden's business daily, 2 June 2004: Lunarworks' first profit since the start in 2000. In November 2003 the CEO had spoken of the company's “first year with a positive result”.
- On a monthly basis the company was in the black from October 2002; the full year 2002 landed around zero.
- In DI the major shareholder Sten Mörtstedt mentioned a future English-language launch.
Sources: SvD: Gratiswebben ett minne blott · Ny Teknik: Ungdomssajten gav 6,5 miljoner i vinst