16 June 2004
Trampolin and Guru
The upper secondary community Trampolin (with a forum for every upper secondary school) and Guru, a competition for the best krypin made with Coca-Cola, launch the same week.
The brands wanted to be in it for real. We let them build things young people actually wanted.
- Trampolin was funded by the John Bauer upper secondary schools; in August Rickard was looking for teachers for a homework helpline.
- The Coca-Cola deal in March 2004 was the company's biggest with a corporate client and was renewed in December.
- Guru boosted both PRO and Lajv sales; Coca-Cola showed Guru internally as a “Best Case” in 2005.
With: Daniel Ahlbert, Josephine Sunneräng, Sofie Westman