15 March 2005

Friends 2.0 after a 57-day countdown

A counter on the start page counts down 57 days. Members guess everything from a shutdown to Bjarne's comeback. The answer: Friends 2.0.

Rick wrote in your guestbookdraft

We counted down for 57 days without saying what for. I called it guerrilla marketing.

Friends 2.0: pick your best friends, max 100, in partnership with Spendrups/LOKA.
The load became ten times higher; for two weeks the site ran at half speed in the afternoons and evenings.

With: Staffan Ekberg, Andreas ”lumbus” Ödman, Annelie Demred