16 June 2005
LunarStorm at Hultsfred
LunarStorm is media partner when the Hultsfred festival turns 20 and sells a record number of tickets. The crew blogs live with artist chats and photos.
We had been online for nine years. Hultsfred was the first time we took the whole of LunarStorm out into a muddy field.
- The Hultsfred crew: Rickard, Andreas Ödman, Annelie Demred, Christine Perschon, Fredrik Werneholm and members as Lunar reporters.
- The blog hultsfred.lunarstorm.se, an official Hultsfred club, a PRO competition, a billboard and a partnership with Sveriges Radio P3, the national youth channel.
- LunarTröjor (Lunar T-shirts) with slogans like “Bit dig i läppen” (Bite your lip) were given away in a draw. Timbuktu and Virtanen wore them in Rickard's photos.
- Record: 31,100 tickets sold. The festival's marketing manager called it LunarStorm's “first visit”.
With: Andreas ”lumbus” Ödman, Annelie Demred, Christine Perschon, Fredrik ”Akhkharu” Werneholm, Joakim Friedman