2009

The collapse: from half a million to a hundred thousand

Last week of 2007: just over 500,000 unique visitors. The same week in 2009: just over 100,000. WZUP shrinks to 10,000 answers a day.

Rick wrote in your guestbook

You could say that Lunarstorm died the Bilddagboken death, while Bilddagboken died the Facebook death.

Rickard in 2014: “What happened in 2005 to 2007 was that some founders lost their appetite … There was a kind of acquisition boom where media companies bought up communities. And that made a lot of people lose their appetite.”
SMP: LunarStorm lost 83% of its visitors from 2005 to 2008.
Logged in at the same time: from 90,000 to 100,000 down to about 1,500.
The prologue: “More like watching someone park a Ferrari in a garage and never drive it.”

Sources: HN 2010 (KIA index) · SMP: Vad hände med Lunarstorm? · SR P3 2014 · Din bästa kollega #12: AI på jobbet med Rickard Eriksson