c. 2018
“The good party host”: Rickard on P4 Halland
On P4 Morgon i Halland, the morning show on Swedish public radio's local station in Halland, Rickard explains the success: he was never a computer nerd but an amateur social anthropologist who studied how people meet.
The success is partly because at heart I'm not a computer nerd, more a kind of amateur social anthropologist … Really, the good party host, you could say that's what I am.
- Rickard: around two million Swedes have grown up digitally and spent a large part of their teens on LunarStorm.
- He predicted that shopping would become social media: click on the swimming trunks in your friend's holiday photo and have them delivered.
- The same picture in Kapitalet 2017: at parties he looks at how people can be regrouped so that conflicts disappear and the quiet ones get company.
Sources: SR P4 Halland: Rickard pratar sociala medier (Rickard's SoundCloud)