11 May 2000
The soul of the brand: the school yearbook, fluffocracy, pick-up joint
The Advisory Board votes for LunarStorm's three core words. The core: ”Relationships on my terms”. A Bjarne Happy Meal is proposed.
The school yearbook, fluffocracy and pick-up joint. No advertising agency in the world would have written that. It was exactly right.
- A late-night call-out produced 3,829 words from the members; ”bra”, ”kul” and ”roligt” (good, fun, funny) topped the list.
- Proposals ahead of 22 May: a Bjarne Happy Meal at McDonald’s, a LunarStorm CD at Thorn.
- The mascot gang: Bjarne, Fuffe, Disco and Barkis.
With: Kjell ”Mozzungi” Sallén, Johan Forsberg