21 Sept 2001
DigDis and WZUP: young people have their say
With the research company Cint, LunarStorm builds the opinion forum DigDis. The WZUP questions become a PR tool: 75,742 answers about the tabloids.
The young people had opinions on everything. We just gave them a button to press.
- The WZUP poll started on 29 December 2000 and in 2001 became a recurring question, on lunarstorm.dk too.
- 25 October 2001: 50,640 people had made 36,473 ratings in DigDis.
- The GPRS question: 66% answered “no idea”. The Christmas present survey got 62,838 answers.
With: Michael Beck-Hansen, Jan Bertoft