9 Nov 2004
The Stop button
The industry's shared Stop button for reporting inappropriate content launches, with LunarStorm as the initiator. The Swedish news agency TT spreads the news.
We had been the bad guys in the press. Now we built the button the whole industry used.
- The launch was postponed from 1 Nov because Dagens Nyheter (DN), Sweden's largest morning paper, didn't publish the op-ed. LunarStorm was responsible for Bito's ethics council.
- On 12 Oct 2004 LunarStorm had lunch with Minister for Industry Leif Pagrotsky about safety, school logins and young entrepreneurs.
- The same autumn the company got a seat on Ecpat's council and in working groups under the Ministry of Industry.
With: Johan Forsberg, Leif Pagrotsky