12 Nov 2004
The new PRO and record month November
New PRO page, new icon and payment via 0900 numbers in three tiers. Sales are “fantastic” and November becomes the company's best month: SEK 5.6 million.
Two years after the launch PRO was selling better than ever. That's when I understood it wasn't a fad.
- 0900 tiers: SEK 15, 85 and 159. Over SEK 60,000 a day in Konsument in November.
- At New Year 2004/05 there were 133,060 PRO customers.
With: Klas Karlsson, Johan Sjögren, Studio