20 Sept 2005
Rickard becomes “Brand Manager”
In his email signature Rickard goes from editor-in-chief via “Brandman” (Swedish for firefighter) to Brand Manager: the brand, the redesign, the UK site's front page and the advertising.
My colleagues called me Brandmannen, the Fireman. After all, someone had to both put out fires and start them.
- Publicly he was still called “editor-in-chief and founder”, for example in Aftonbladet, Sweden's biggest tabloid, in December 2005.
- On 23 Sep he sent the brief “LunarStorms nya ansikte” (LunarStorm's new face) to web agencies; the agency Daddy was chosen in October. It became the basis for the 2006 redesign.
- For one week in September he jokingly signed off as “Sherman Tank Gangsta, Brandman”.