27 Sept 2005
Gunvor.se: music to download
The music shop Gunvor.se opens together with the survey Äger, Duger, Suger 2 (Rocks, Will Do, Sucks) at Café Opera. The deals with the record labels are negotiated during the autumn.

We sold music to the generation that had learned to download for free. That was brave. Or a bit crazy.
- The first ÄDS survey in April generated around 60 articles, ÄDS 2 around 20.
- Promotion on the site didn't start until October.
With: Annelie Demred, Mikko Ollinen