2001

Targeted advertising ten years before Facebook

Advertisers can choose age, gender, town and interests and get exactly the right reach. A standard product at LunarStorm in 2001.

Rick wrote in your guestbook

What you can do on Facebook today, pick out a very specific target group … That was a standard product for us in 2001.

Arvika 2024: ”18 to 21-year-old girls in Skåne who have an interest in horse riding.”
The problem: nobody wanted to advertise on the internet after the dotcom crash.
Rickard 2024 calls it ”sniper marketing”: advertisers could choose ”17 to 21-year-old girls in Skåne with an interest in equestrian sports”.
In August 2001 LunarStorm used the technique itself for its job advert, aimed at LunarStorm members aged 20 to 30 in Stockholm and Halland counties.

Sources: Internetstiftelsen 2014 · Arvika 2024 · Din bästa kollega #12: AI på jobbet med Rickard Eriksson