9 Dec 2004
1.2 million unique a week
Week 49: 1,207,967 unique browsers. Week 50: 1,257,922 and 279 million page views. Daily record on Thursday 16 December: 397,820.
Onepointtwomillion.
- Rickard's subject line. At the same time he warned that Playahead was catching up and wanted to upgrade the community in 2005.
- The milestone was then used in marketing: “Every week 1,200,000 lovely people gather” (2005).