30 Sept 2005

“Så blev Lunarstorm hyperkommersiellt” (How Lunarstorm went hyper-commercial)

Coca-Cola, Arla (Kastrull), OLW (RajRaj) and Pressbyrån. 360,000 unique a day, 80% of 15 to 20-year-olds every week.

Rick wrote in your guestbook

Every big brand that wanted to market itself to young people went to Lunarstorm first. Ads accounted for 60 percent and the premium service for 40.

Profit 2004: SEK 8.3 million (CEO Hans Eriksson). Turnover 2004 around SEK 50 million (Rickard, Q&A 2006).
Gunvor.se opened on 27 Sep 2005. The switch to .NET happened step by step throughout 2005.

With: Hans Eriksson

Sources: Realtid: Så blev Lunarstorm hyperkommersiellt · Internetstiftelsen 2014